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Crisis Management

Crisis management begins with diagnosing the situation, evaluating risks, developing a communication strategy, and creating tactical responses. 

Crisis Management

What we do

    1. 1. Crisis Response Communication Strategies
    2. 2. Online Reputation Management
    3. 4. Media monitoring
    4. 5. PR campaigns

Crisis Response Communication Strategies

We help organizations prepare for and navigate reputational threats with clear and effective communication. Our services include:

  1. 1. Risk Assessment — identifying potential vulnerabilities before they escalate.
  2. 2. Crisis Protocols — creating step-by-step communication playbooks for emergencies.
  3. 3. Message Development — crafting clear, consistent, and trust-building statements.
  4. 4. Media & Stakeholder Relations — managing press, partners, and public inquiries.
  5. 5. Post-Crisis Analysis — reviewing outcomes and strengthening future resilience.

Online Reputation Management 

Effective crisis response requires building a resilient and consistent digital presence that restores trust and reinforces credibility when needed. 

While we minimize the visibility of negative content, our focus is on shaping clear narratives and ensuring that what stakeholders find online reflects your strengths, reliability, and long-term integrity. 

Our ORM services include:

  1. 1. Content Suppression & Deindexing — reducing visibility of outdated, irrelevant, or harmful links.
  2. 2. Narrative Building — creating and promoting the right messages that align with your strategic goals.
  3. 3. Consistent Digital Presence — ensuring your brand voice, tone, and values are coherent across platforms.
  4. 4. Search Results Optimization — filling gaps in Google and other search engines with positive, credible content.
  5. 5. Reputation Monitoring — continuous tracking of search visibility and sentiment to detect risks early.

 

Suppressing Negative 

There are various methods for suppressing harmful content:

   

  1. Permanent monitoring of your online presence can help prevent a reputational crisis. Being aware of what's happening can better equip you to navigate challenges. The analysts formulate recommendations for the client regarding further actions to balance the public field. This can be done in real-time (if the client allocates resources for this) or according to a pre-established schedule of discussions.

    1. 1. Automatic information parsing by keywords.
    2. 2. Unlimited geo.
    3. 3. Unlimited online channels.
    4. 4. LIVE information processing by an analyst.
    5. 5. Prompt response: suppression of search engine results and/or removal of links.
    6. 6. SERM strategies are being developed, tailored to the case.

    We can monitor the following:

    * Search engines
    * Web archives
    * Social networks
    * Video hosting sites
    * Media & blogs
    * Forums
    * Reviews

Reviews Management

Reviews play a pivotal role in every business, as customers, clients, and employees closely examine them. We specialize in enhancing the generation of positive reviews and promptly addressing negative feedback to maintain your reputation.

Reviews Management

Here is a list of some platforms we can manage reviews on:

    1. Social media platforms such as Facebook Reviews and Google Business Profile.
    2. 2. Specialized platforms like TripAdvisor, RateMDs, and Yelp.
    3. 3. Platforms specific to software, such as G2.
    4. 4. E-commerce platforms like Amazon, Better Business Bureau, and Trustpilot.

    Enhancing your company's reviews not only boosts your reputation but also fosters real relationships and two-way communication with your customers.