Reputation City: reputation crisis resolving, suppressing negative online

Crisis Management

Crisis management starts with diagnosing the situation, risk evaluation, communication strategy, and tactic development. First, we do — prevent negative information from affecting your reputation. But even if unwanted information appears, we can remove this link.

We can build a clean and positive presence on the first page of Google. Remember, less than 10% of people venture beyond the first page of search results. But the better your positive search results are built, the easier it is to resolve a reputation crisis.

What we do

1. 1. Crisis communication strategies
2. 2. Content writing
3. 3. Media monitoring
4. 4. PR campaigns

Suppressing Negative

Negative information can be pushed out of search results. We generally advise working on reputation consistently — the more sustainable the brand is online, the harder it is for adversaries or competitors to harm it.

However, engaging in an information war, though not our practice, is a standard online tool in competitive environments.

We know how to protect your reputation and foster a positive online image for brands by establishing a solid online presence.

There are various methods for suppressing harmful content:

1. Outdated, false, or misleading information can be replaced with relevant data.
2. If information is unexpectedly placed as part of a negative campaign against the client, we can quickly generate and publish content that links to unwanted negative search results and replace it with other information.
3. If it's part of a predicted negative campaign, we publish prepared content that immediately replaces negative publications with positive or neutral content.

Reviews Management

Reviews play a pivotal role in every business, as customers, clients, and employees closely examine them. We specialize in enhancing the generation of positive reviews and promptly addressing negative feedback to maintain your reputation.

Here is a list of some platforms we can manage reviews on:

1. Social media platforms such as Facebook Reviews and Google Business Profile.
2. 2. Specialized platforms like TripAdvisor, RateMDs, and Yelp.
3. 3. Platforms specific to software, such as G2.
4. 4. E-commerce platforms like Amazon, Better Business Bureau, and Trustpilot.
Enhancing your company's reviews not only boosts your reputation but also fosters real relationships and two-way communication with your customers.